New MorningSide Business Be:Her Celebrates Grand Opening

Be:Her owner Jamie Hendrix. Image courtesy of Twiana Odom

Be:Her is the latest new business to launch on the East Warren corridor in MorningSide. The women's boutique is owned and operated by lifelong Detroiter and MorningSide resident, Jamie Hendrix. For Hendrix, it's a great investment for the continued improvement of our community.

The journey of finally opening the doors to the public at 15715 East Warren Avenue was one that began in 2016 when Jamie purchased the building.

What was once considered as an eyesore by many, has now become an asset to the community. Be:Her provides ladies across the city of Detroit with endless clothing options to choose from.

Jamie credits the business support entities of Motor City Match, ProsperUs, Build Institute, Michigan Women Forward, and many more for her dream of Be:Her becoming a reality.

There are also additional plans to include a public courtyard as Jamie wants to provide a gathering space for community members.

There's also available space in her building that will be used as a salon for cosmetology artists.

I had an amazing experience visiting Be:Her. I shared a few laughs with Jamie and left with quite a few items.

Be:Her caters to women of all shapes and sizes. I'm very confident you'll walk away finding the perfect outfit for any occasion.

I encourage all my fellow ladies to visit this beautiful space that is right in our own backyard.